American Correctional Association Marketing Kit_2025

ADVERTISING POLICY

General Advertising Policy All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising that is considered not in keeping with the publication’s standard. Frequency rates must be earned within 12 consecutive months, starting with first insertion. The client agrees to repay any frequency discounts granted for multiple insertions, less discount applicable for the number of insertions completed in the contract period. The publisher reserves the right to increase advertising rates with proper notice, subject to government regulations. Contracts may be cancelled at the time the rate change becomes effective without incurring a short-rate adjustment. All charges are based on rates in effect at the time of publication of the issue in which the advertisement appears. Cancellations or changes must be received in writing 30 days prior to the space closing date for the issue and will be confirmed by the

content, and are therefore more likely to read it. Advertorials are not new, but they are remerging as an effective way to reach a large audience and a definitive way to get your content seen and consumed. Advertorials provide a great opportunity to generate interest by the audience while offering them valuable information at the same time. How to capitalize on this powerful marketing tool: Advertorials will be displayed in the print and digital versions of Corrections Today that are available to all of our members. To learn more about the advertorial schedule and rates, contact a member of our sales team today! publisher. No refunds will be granted after the ad material due dates. New advertisers must prepay their first advertisement. Advertising for conference program books, conference planning guides is non-commissionable and must be prepaid. For accounts delinquent 90 days or more, all advertising will be cancelled. Any advertisers with invoices more than 30 days due will not be allowed to exhibit at ACA conferences. Advertiser Services ACA’s production staff can assist you with the following changes to your materials: new type, key code, address change or other layout adjustments. Charges apply for these services and are non commissionable. Changes must be received in writing prior to the material due dates.

THE ADVERTORIAL ADVANTAGE Get more out of your advertisements with ACA by creating an advertorial! What is an advertorial?

An advertorial is an advertisement that reads as an editorial. Advertorials blend in with the flow of our flagship publication, Corrections Today , along with our informative, thought-provoking feature articles and important departmental updates. It’s an effective way for companies to connect with the consumer through a story rather than a traditional advertisement. Why make an advertorial with ACA? Making an advertorial with ACA is a creative way to captivate our audience of corrections professionals nationwide by creating content that is not only informative, but sells your product as well. Consumers will often see an advertorial as normal

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