2021 ACA Nashville Program Book_151st Congress of Correction

• Use digital means as a recruitment and retention tool. • Build agency brand in the public eye to control your own narrative. Moderator: Lorie Davis , Director of Correctional Institutions, Texas Department of Criminal Justice, Huntsville, Texas Speakers: Jeremy Desel , Director of Communications, Texas Department of Criminal Justice, Huntsville, Texas; Stephen Saffle , Social Media Manager, Texas Department of Criminal Justice, Huntsville, Texas D-1J Developmental Recovery: Exploring a Treatment Framework for Offenders that Emphasizes Habilitation (CE-RN, CE, Ψ CE) Track: Nursing Drug-involved offenders with deficits in the areas of knowledge, critical thinking, values and emotional literacy require a framework for recovery that emphasizes habilitation. Habilitation requires the creation of an individualized and trauma-focused recovery plan that focuses on building social supports, treating institutionalization and addressing

D-1I The Facebook Project — How TDCJ Used Social Media to Unite a Community and Take Control of the Narrative Room 204 Track: Staff Training TDCJ had a problem: there were many uncontrolled narratives, either from press or rogue social media and TDCJ’s sense of community was vague. Our response? The Facebook Project. New pages created targeting specific audiences included two mid-level pages targeting job seekers and employees and one unit-level page targeting the community in and around that unit. This follows the model of media, with markets large and small sharing content depending on appeal to specific audiences. Now the project has expanded from 4 pages to 14, tripling both audience and engagement. It serves as an invaluable community-building tool, allowing TDCJ to control narrative and cut rogue presences. The power of social media includes corrections and can be simply replicated. Learning Objectives: • Understand the place of social media in corrections.

Workshops Saturday, Aug. 14 t 8:30–10 a.m.

106 — ACA 151 st Congress of Correction